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Simran Bharoli's Online Instagram Auction
Project type
Single edition artworks
Date
August 2023
Location
In August 2023, I decided to host my own 24-hour online auction on Instagram to sell a new, limited-edition series of 15 original artworks that I had created. This entire event—from promotion to final sale—was self-managed.
The launch was a huge success! The first five artworks posted generated intense interest, with followers placing their bids directly in the comment section. After the 24-hour window closed, the highest bidder won their piece. I was thrilled to see the strong collector response, with these five artworks alone generating over ₹7,50,000 in sales.
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